Reading may seem like a simple pastime, but in Southeast Asia, it’s more than just flipping pages. Across the region’s 11 countries, people have found creative and meaningful ways to celebrate books and storytelling. From social media trends to centuries-old manuscripts, here are fascinating customs that show how Southeast Asians bring literature to life. 1. From pocketbooks to Wattpad: The Philippines’ pop culture phenomenon Filipinos have a strong connection with stories—wh

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